Magnet commissioned us to develop a Brand Refresh to their global identity including the Magnet Logo, the general look and feel of their marketing materials and a new website. The refresh also needed to include a name change from Magnet.ie to Magnet Networks.
We designed personalised unique lettering in which the letters have a carefully thought-out illusion of movement. Our vision for this concept is to use the arrows not as a part of the logo itself but as a motif, a brand element that resonates throughout the brand roll-out. The arrow motif is taken directly from the letter A of the lettering to guarantee consistency of style and weights.