Magnet is Ireland’s largest connectivity network, providing Telecommunications, Data Connectivity and Security Services to homes, businesses and enterprise customers.
The aim was to revitalise their global identity, encompassing their logo, marketing materials, and website. Our design approach was centered around crafting custom lettering to evoke a sense of dynamic motion. For brand continuity we extracted the arrow motif from the letter A in the logotype to use as part of the visual language. This motif served as a powerful element, resonating throughout the entirety of the brand rollout.